Timvero
A new digital identity for a fintech platform bringing lending, analytics, and AI into one scalable ecosystem.
Olga Archibald
CBDO at Timvero
A new visual direction designed to position Timvero as a modern fintech platform built for the future of lending.
I worked on the project together with designer partner Stanislav Leontev, who focused primarily on research, visuals and strategic direction, while I led the website and product design.
I designed the website and established the visual language behind it, including the design system, icons, illustrations, social media assets, presentations, and supporting visual content.
Challenge
How do you create one visual language for a complex fintech product and a growing brand?
Timvero needed a stronger and more consistent visual presence that could communicate a complex lending platform without making the product feel overly technical or difficult to understand.
The challenge was to create a flexible visual system that could work across the website, product storytelling, social content, presentations, and future brand materials.
Solution
I built a flexible visual system that connects the brand, product, and every digital touchpoint.
I created the website and established the visual foundations behind it, from typography, layouts, icons, and illustrations to reusable components and design-system rules.
The same visual language was then extended across social media, presentations, and other brand materials, giving Timvero a consistent identity across different channels.
Result
A unified visual identity that gives Timvero a clearer and more scalable presence across digital channels.
The new system created a consistent foundation for presenting Timvero’s lending platform, AI capabilities, and product ecosystem across different audiences and formats.
The visual language can now scale from the website to social content, presentations, and future product and marketing needs.
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