Startupr
A bold brand identity and digital presence for a B2B growth company built around speed, performance, and momentum.
KIRILL ONASENKO
Founder at Startupr
A complete visual identity created to make Startupr feel as fast and ambitious as the companies it helps grow.
I worked on Startupr together with designer partner Stanislav Leontev, combining research, strategic direction, and visual design.
We worked across the brand identity, website, social media, merchandise, and supporting visual assets. Stanislav focused primarily on research and strategic direction, while I later took the lead on the website and broader visual execution.
Challenge
How do you build a distinctive identity for a company operating in the fast-moving B2B growth space?
Startupr needed a visual identity that could communicate speed, confidence, and performance without falling into the typical visual language of B2B sales companies.
The identity also needed to work beyond the website — across social content, merchandise, presentations, and future brand touchpoints.
Solution
I built a flexible visual identity that connects the brand, website, and every touchpoint around it.
We developed the core brand direction and visual language, then extended it across the website, social media, merchandise, and supporting assets.
I took the lead on the website design, translating the brand into a bold digital experience with strong typography, distinctive visual elements, and a flexible system that could evolve with the company.
Result
A cohesive brand system that gives Startupr a distinctive presence across digital and physical touchpoints.
The new identity created a consistent foundation for Startupr’s website, social presence, merchandise, and ongoing marketing.
Instead of treating each channel separately, the brand now uses one recognizable visual language that can scale across new content and touchpoints.
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